World Cup - Suarez's sponsors may axe endorsement deals.

It's strongly expected that the Uruguayan striker will receive the longest ban in World Cup history, with FIFA having the power to keep him out of football for up to two years.

But it seems that the 27-year-old's moment of madness will also hit him in the pocket: one of his main off-pitch sponsors, 888poker, has confirmed it is considering pulling the plug on its deal with the striker.

"We are reviewing our relationship with him. We will not tolerate unsporting behaviour," the company said on its official Twitter feed.

888statement
The poker company may not be the only firm to distance themselves from Suarez.

Forbes magazine reports that Adidas are taking the matter "very seriously" - something which could translate into financial repercussions, considering that Suarez had already tried the firm's patience when he bit Branislav Ivanovic last year.

888poker, which made $53.2m (£31m) in pre-tax profits in 2013, signed Suarez last month, and have been running a series of promotions to cash in on his name.

Suarez deal
Suarez promotion
888poker had clearly been watching Suarez's efforts in Brazil closely, and celebrating his goals at the World Cup:

Goal 1
Goal 2
His actions on Tuesday night, however, prompted no response whatsoever at first, before the statement that his contract was being reviewed.

Should Suarez lose his lucrative deal, he would not be the first sports star to be hit in the pocket for his behaviour.

Tiger Woods' income dropped dramatically as several sponsors dropped him or declined to renew existing deals following the revelations over his extra-marital affairs in 2009, with Accenture and Gatorade - whose endorsement was worth a reported $100 million - among those who distanced themselves from the golf superstar.


By Toby Keel.
Culled from Yahoo Sports.